Lancôme

You are the one | Meet Lancôme Fine Lipstick Box

Lancôme, one of the L'Oréal Group's many high-end brands, is the brand familiar and loved by Chinese consumers.

Lancôme was aquired by L'Oréal in 1964, and quickly became a part of Lancôme's luxury portfolio.

In 2019, Lancôme launched the L'absolu rouge ruby cream lipstick collection.  JUJIN’s structural designer changed the original square design to make is a custom, tailor made lipstick case for Lancôme.  It is a form to color, an infinite fit.

If you open the side panel, the inside of the box comes with a photo display revealing,   Lancôme's global face "World's Sexiest Actress 2020" Zendaya, in a red dress. She is holding a ruby bracelet, charming and beautiful. The entire box ignites the glamour of confident women.

The design of the packaging structure is inspired by Ruby & Bullet. The previous rounded body line is redefined. The multi-faceted shape replaced the round shape, the crystal-like pointed tip design conveys, "Draw the lip line with precision", the structural design concepts.